Full of pornography, the kind that's clean

On my way through Victoria station today I saw a hoarding advertising the Daily Mail - even an advertising hoarding has to make a living, I suppose - which commended the newspaper to us with the following slogan:

THE NEWSPAPER THAT STAYS ON YOUR MIND, NOT ON YOUR HANDS

Which is a remarkable achievement, when you think about it. They've found a way people can read the Mail without feeling dirty afterwards.